Tuesday 17 April 2012

No sugar warnings needed for Simply Nectar

The results of a British survey are blazoned across the news today because they show that consumers consistently underestimate the amount of sugar contained in milkshakes, smoothies and some fruit juices.
This means that people are consuming more calories per day than they realise.  In fact, the research carried out by the University of Glasgow also suggests that the average person in the UK consumes almost 3,150 calories through non alcoholic liquid intake.  This equates to almost 450 calories a day.



 

The survey asked more than 2,000 Britons to estimate how many teaspoons of sugar were in a typical serving of a selection of drinks.   The research showed that the participants “significantly misjudged” the levels found in milkshakes, smoothies and some fruit juices.

Amazingly, pomegranate juice contained nearly 18 teaspoons more sugar in a serving than people realised.   Participants guessed four teaspoons when it actually contains 22.  Pure apple juice had four more teaspoons than people thought and a chocolate milkshake had 7.5 teaspoons more.  Consumers guessed it contained six when actually it contains more than 13.5 teaspoons of sugar. Serving sizes varied.
Courtesy of graur codrin/freedigitalphotos.net

Participants were also asked to estimate how many teaspoons of sugar were in fizzy drinks but they actually overestimated the amount.  This goes to show that consumers are not aware by the levels of sugar in any soft drinks, which could be down to being misinformed.

The worse part of this story is that certain soft drinks could be adding to obesity levels because half of the participants who admitted to drinking three or more sugary drinks in a day said they did not compensate by reducing the calorie intake of their food.

UK guidelines recommend that added sugars – those used to sweeten food, fizzy drinks, and fruit juices – should not make up more than 10 per cent of the total energy we get from food. This is around 50g a day.

Our answer to this problem is to drink Simply Nectar!  Sorry, we don’t mean to blow our own trumpet but look at the facts about us:
  • Simply Nectar drinks contain pure fruit
  • They are free from pesticides, colours and refined sugars
  • If the drinks do need sweetening at all only natural grape juice is used – definitely no sugar!
  • The fruit is sourced locally to the production site in Provence, south of France, and it is organic where possible
  • What’s more, our drinks are made in an ethical fashion.  In fact, the production site is almost self sufficient.  For example, any fruit leftovers are turned into a hard matter and fed to livestock.  The water used to clean the juicing machinery gets filtered and purified and is also fed to livestock

We would love to try and educate the nation on sugar levels in soft drinks but that could take us a while.  So at the moment we’ll just give out a big clue: GO FOR SIMPLY NECTAR! 

So there we have it…simple!

Simply sugarfree.

Simply Nectar


(Main story from PressAssociation)

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