It's been written about on the internet and Jeremy has been giving interviews about it over the phone but we haven't yet told you about it. Sorry about that folks. We hadn't forgotten about you - it's just been a busy week. So, what is the 'it' that I talk about? 'It' is the excellent year we had last year. Oh yes, 2011 was a magnificent time for What On Earth and Simply Nectar and for this we feel thankful, proud, appreciative, ecstatic, pleased...the list could go on.
Last year alone What On Earth managed to produce more than 15 tonnes of organic dips and almost 200,000 pints of organic soup - almost double the amount of products made in 2010. The company bucked trends and forecasts and proceeded to have one of the most successful years in operation, despite continual reports on the weakening organic market and the slump in food sales.
Last year alone What On Earth managed to produce more than 15 tonnes of organic dips and almost 200,000 pints of organic soup - almost double the amount of products made in 2010. The company bucked trends and forecasts and proceeded to have one of the most successful years in operation, despite continual reports on the weakening organic market and the slump in food sales.
Throughout the year What On Earth generated high revenue and managed to deliver over half a million products to customers. Pretty amazing huh? In total, this included seven tonnes of hummus, five tonnes of mezze and more than three tonnes of babaganoush. You greedy lot you! Not that we're moaning of course. The chefs also managed to cook in excess of 23,000 buckets of soup and more than 16,000 pizzas and pizza bases – a huge increase on 2010.
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| Taken from slashfood.com - with thanks |
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| Just add another 16,000 to the pile |
The head honcho, Jeremy, is putting the success down to the fact that both What On Earth and Simply Nectar supply smaller, independent stores rather than the large supermarkets. He thinks we've managed to buck the trends because we work with small, high-end suppliers. It has offered some protection against the rising food prices that are affecting supermarkets across the country you see. Our products sell in the stores we supply because they aren’t available cheaper in any supermarkets. Plus you customers are a lot more loyal to the little guys and for that we are truly thankful.
As you know, What On Earth act as a supplier and distributor as well as a manufacturer and there are teams working 24 hours to keep up with demand. In 2011 the night team, which is made up of just six members of staff, delivered almost 180,000 loaves of bread while the rest of the nation slept. Impressive hey? We owe them a huge thank you, so...THANK YOU GUYS.
What On Earth believes that organic is a choice and they make organic food so all of you can have this choice. What On Earth promise, therefore, to continue making delicious products for as long as you want them. We will also promise to continue producing excellent Simply Nectar. It's our New Year's resolution to you. Jeremy and Rolf started What On Earth in order to put the goodness back in food and to change the way society eats and that is what they are still doing now. Hurrah.
Here's to an excellent 2012.
Simply successful.
Simply Nectar
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